McCormick Flavor Maker

Exploring new flavors, recipes & meal plans

Exploring new flavors, recipes & meal plans

Role

Lead Product Designer

Project Type

iOS / Android App

Date

2019 / 2020

Contribution

Feature discovery, User testing, Product revamp

McCormick is a 130-year-old leader in the flavor industry, and looking to take advantage of mobile and digital technology to engage with their customers in new ways.

Flavor Maker app

The app concept is to use mobile as a means to augment the shopping experience by allowing customers to scan the brand’s world-class spices on store shelves and get more information about them.

The Flavor Maker app allows you to scan your McCormick spices and build your “digital pantry.” You can find recipes based on your spices. And the app goes much further.

Flavor Maker app

The app concept is to use mobile as a means to augment the shopping experience by allowing customers to scan the brand’s world-class spices on store shelves and get more information about them.

The Flavor Maker app allows you to scan your McCormick spices and build your “digital pantry.” You can find recipes based on your spices. And the app goes much further.

Flavor Maker app

The app concept is to use mobile as a means to augment the shopping experience by allowing customers to scan the brand’s world-class spices on store shelves and get more information about them.

The Flavor Maker app allows you to scan your McCormick spices and build your “digital pantry.” You can find recipes based on your spices. And the app goes much further.

It includes thousands of recipe ideas and content to inspire your inner chef. It also has an integrated shopping cart. If you see a recipe you like, you can easily add ingredients to a shopping list. You can also make online purchases of items in your shopping cart with services like Instacart and Amazon Fresh -- because the app includes integration with Whisk.

Outcomes
Bookmarking recipes and adding to meal plan correlated with users coming back and spending more time in app.

Outcomes
Bookmarking recipes and adding to meal plan correlated with users coming back and spending more time in app.

Outcomes
Bookmarking recipes and adding to meal plan correlated with users coming back and spending more time in app.

64k

Daily users at time of release

+34k

Recipes scheduled

one month after release

+12min

Increase on average session per user a day

64k

64k

Daily users at time of release

+34k

+34k

Recipes scheduled

one month after release

+12min

+12min

Increase on average session per user a day

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