Main Goal
With new acquisition strategies and a rebrand on the horizon, their goal was to empower their global marketing team with a new CMS and targeting capabilities, enabling them to experiment and expand. In parallel they wanted to test and improve their UX at key conversion points while unifying their visual design system.
Strategic UX Roadmap
We began our UI/UX work together with a thorough audit and competitive analysis, identifying and prioritizing the key improvement areas in the user journey. We identified the high-impact opportunities where streamlined experiences could drive significant conversion improvements, diving deep into the data and reviewing testing opportunities.
Strategic UX Roadmap
We began our UI/UX work together with a thorough audit and competitive analysis, identifying and prioritizing the key improvement areas in the user journey. We identified the high-impact opportunities where streamlined experiences could drive significant conversion improvements, diving deep into the data and reviewing testing opportunities.
Strategic UX Roadmap
We began our UI/UX work together with a thorough audit and competitive analysis, identifying and prioritizing the key improvement areas in the user journey. We identified the high-impact opportunities where streamlined experiences could drive significant conversion improvements, diving deep into the data and reviewing testing opportunities.
Main Goal
With new acquisition strategies and a rebrand on the horizon, their goal was to empower their global marketing team with a new CMS and targeting capabilities, enabling them to experiment and expand. In parallel they wanted to test and improve their UX at key conversion points while unifying their visual design system.
Main Goal
With new acquisition strategies and a rebrand on the horizon, their goal was to empower their global marketing team with a new CMS and targeting capabilities, enabling them to experiment and expand. In parallel they wanted to test and improve their UX at key conversion points while unifying their visual design system.
Enhanced Filtering
Improved layout and UI for filtering and sorting options, including mobile-friendly updates like a new full-width drawer and repositioned filter pill, resulting in 7% steady higher feature engagement.
Enhanced Filtering
Improved layout and UI for filtering and sorting options, including mobile-friendly updates like a new full-width drawer and repositioned filter pill, resulting in 7% steady higher feature engagement.
Enhanced Filtering
Improved layout and UI for filtering and sorting options, including mobile-friendly updates like a new full-width drawer and repositioned filter pill, resulting in 7% steady higher feature engagement.
Effective Rebranding
Achieved a more impactful and cohesive brand identity, enhancing user overall perception of the brand. WS and SXF teams collaboratively completed a comprehensive site branding refresh in just 3 sprints, demonstrating teamwork efficiency and agility in execution.
Effective Rebranding
Achieved a more impactful and cohesive brand identity, enhancing user overall perception of the brand. WS and SXF teams collaboratively completed a comprehensive site branding refresh in just 3 sprints, demonstrating teamwork efficiency and agility in execution.
Effective Rebranding
Achieved a more impactful and cohesive brand identity, enhancing user overall perception of the brand. WS and SXF teams collaboratively completed a comprehensive site branding refresh in just 3 sprints, demonstrating teamwork efficiency and agility in execution.
Outcomes
Elevated the e-commerce platform through strategic UX/UI audit and enhancements, implemented a visual rebranding, and data-driven innovative feature development. These efforts resulted in significant improvements in features usage, conversion rates, customer satisfaction, and operational efficiency.
Outcomes
Elevated the e-commerce platform through strategic UX/UI audit and enhancements, implemented a visual rebranding, and data-driven innovative feature development. These efforts resulted in significant improvements in features usage, conversion rates, customer satisfaction, and operational efficiency.
Outcomes
Elevated the e-commerce platform through strategic UX/UI audit and enhancements, implemented a visual rebranding, and data-driven innovative feature development. These efforts resulted in significant improvements in features usage, conversion rates, customer satisfaction, and operational efficiency.
Increase in product
list views
New checkout overall conversion growth
Reduced order completion time
Increase in product
list views
New checkout overall conversion growth
Reduced order completion time
